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Effective Web Policies: Ensuring Staff Productivity and Legal Compliance by Sophos Inc. October 2008 - (Free Research) This paper discusses how to create a policy that balances an organization’s need for protection against an individual’s expectations. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Video Telephony: Completing the Picture of Unified Communications Effectiveness by TANDBERG July 2008 - (Free Research) Unified communications (UC) is a term that has been heralded in the telephony and network markets as the IT architecture that will streamline business processes and break down the distinct silos of communications within the enterprise. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Email Marketing Goes Social by Silverpop Systems Inc. November 2008 - (Free Research) This paper email marketing enables to reach prospects who share some affinity with best customers. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Putting the Relationship Back in Relationship Marketing - Driving Value through Customer Engagement and Advocacy by SAP America Inc March 2008 - (Free Research) Read this paper to learn how managed customer engagement is a critical path to promoting advocacy for your brand and driving business results. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

ESG - A Compelling Disk Backup Story by ExaGrid Systems, Inc. April 2008 - (Free Research) This ESG white paper explores how disk-based backup has emerged and why it is so critical in today's storage environments. Read this white paper to also learn how one company has blossomed in the disk market and the products they offer. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Conquering the Crunch Series: Wholesale Distribution and Succeeding in Global Sourcing to Grow Private Label Profits by CDC Software - Vis.align (E-mail this company) June 2008 - (Free Research) The Whitepaper discusses the private label phenomenon, where wholesale distributors sell their own products instead of, or in addition, to reselling goods from other suppliers. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

When Hot’s Not: Lead Scoring for Better Results by Vtrenz, Inc June 2008 - (Free Research) This white paper reveals the power that a comprehensive lead-scoring model can deliver, and help you understand the key considerations necessary to arrive at an accurate and reliable lead score. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

How Do You Score? Silverpop's Benchmark Study of B2B Lead Management Practices by Vtrenz, Inc August 2008 - (Free Research) Listen to this webinar and learn how to grab a peek at your competitors marketing results. It also discusses lead growth, form completion rate, email performance metrics, channels, and best practices. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

From Cold to Hot: Lead Nurturing Programs That Generate Sales by Vtrenz, Inc August 2008 - (Free Research) This white paper explains the importance of lead nurturing—in the lead management process. It takes a look at best practices for nurturing leads in today’s competitive business environment, and offers advice for implementing a lead-nurturing program. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Vtrenz, A Silverpop Solution Marketing Automation for Lead Generation by Vtrenz, Inc Vtrenz helps you maximize your marketing efforts, improve your efficiencies, increase revenue and accelerate the lead-to-sale timeline.  (SOFTWARE PRODUCT) GO TO DETAILED REPORT

Gartner 2008 Marketscope: Enterprise Backup/Recovery by Syncsort October 2008 - (Free Research) This MarketScope represents a major change in the way that Gartner is evaluating the backup market and measuring vendor success in the market. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The Future Carrier Network: Adopting New Outsourcing Business Models by Alcatel-Lucent November 2008 - (Free Research) This paper is meant to help operators embrace a new strategy for differentiating and competing successfully in a market characterized by flux. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Presentation Transcript: Drive Sales Performance: Keys to Preparing Your Reps for Today's Sales Environment by SAVO Group October 2008 - (Free Research) This transcript is from the webcast entitled by the same name. It focuses on how top organizations are improving productivity, increasing sales and driving higher quality performance from every rep. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

SAVO Never Sell Alone™ by SAVO Group September 2008 - (Free Research) Savo has been helping companies big and small across all industries to have better conversation between sellers and buyers. (DEMO) VIEW ABSTRACT | GO TO DEMO

IDC White Paper - Talend Uses Open Source to Deliver Low-Cost, Easy-to-Use Enterprise Data Integration by Talend October 2008 - (Free Research) This white paper expalins data integration market, examines the approach taken by Talend, and shows how the combination of Talend's technical approach and its open source licensing overcomes key barriers to adoption of data integration. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Automating Closed-Loop Marketing by Neolane Inc. October 2008 - (Free Research) Aberdeen research reveals closed-loop marketing practices and processes are fundamental drivers of superior performance for Best-in-Class companies; making closed-loop marketing as important today as it ever was in the past. (WHITE PAPER) GO TO WHITE PAPER

Convergence of Sales and Marketing by Neolane Inc. October 2008 - (Free Research) This report explores the integration of marketing and sales technologies (CRM, marketing automation, email marketing, web analytics, etc.). (WHITE PAPER) GO TO WHITE PAPER

Multi-channel Marketing Hits the Wall by Neolane Inc. October 2008 - (Free Research) This paper provides an easier and more flexible way to manage cross-channel marketing initiatives without costly investments in multiple technologies and service providers. (WHITE PAPER) GO TO WHITE PAPER

Gartner Research: Zip from 0 to 90 in Four Easy Steps with a Marketing Maturity Model by Aprimo, Inc. November 2008 - (Free Research) The MOMM presents a more realistic view of the journey and benefits, by using the MOMM marketing executive can evaluate where they are and develop a specific roadmap for investments in people, process and technology. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The Executive Guide to CRM Architecture: Why CRM Flexibility Will Impact Your Success by CDC Software - Pivotal CRM (E-mail this company) November 2006 - (Free Research) Most CRM vendors claim their solution is customizable. Understanding what "customizable" really means, however, can make the difference between attaining your organization's goals and implementation disaster. CDC Software is pleased to offer you a new free white paper that will help you understand the difference and why it matters. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Customizable Customer Relationship Management (CRM) Suite for Enterprises by CDC Software - Pivotal CRM (E-mail this company) Pivotal CRM delivers rich CRM functionality out of the box to help organizations implement quickly with a lower total cost of ownership. As the market’s most customizable CRM solution, Pivotal CRM enables companies to cost-effectively adapt & integrate to fit their unique business processes.  (SOFTWARE PRODUCT) GO TO DETAILED REPORT

Lawyer Responsiveness: How Small and Mid-sized Firms Can Use Mobility to Become More Competitive in the Face of High Client Expectations by BlackBerry March 2008 - (Free Research) Read this whitepaper to find out how your firm can use mobility to be more competitive in the face of high client expectations and increased competition. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Warner Bros. Case Study by Aprimo, Inc. November 2008 - (Free Research) Warner Bros. implemented Aprimo’s Marketing Resource Management solution, which helped them combine Aprimo with Sales Data and streamline its domestic theatrical media planning, placement and execution with finance and auditing processes. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Enterprises Marketing Management Technology Delivers a World Class Dealer Marketing Program to Maximize Brand Equity by Aprimo, Inc. November 2008 - (Free Research) Honda selected Aprimo solutions, which is a leader in Enterprise Marketing Management (EMM) technology as it helps to enhance marketing efficiency and effectiveness at a wider level, maximizes marketing returns and hence shareholder value. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

LendingTree: Direct Marketing Wins...with Enterprise Campaign Management by Aprimo, Inc. November 2008 - (Free Research) Since implementing the Aprimo system and subsequently moving the control of campaign execution to the direct marketing department, LendingTree has noticed a radical uptick in campaign volume and efficiencies. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

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