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Demand and Sales Funnel Analytics – How Forward Thinking Marketing Organizations Deliver Competitive Differentiators by IBM

March 16, 2010 - (Free Research) Read this paper for a series of research briefs discussing addressing demand and sales funnel analytics. Topics covered include business intelligence tools, marketing BI tools, the coming of age of Marketing Operations, and the demand waterfall.

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How to Use the Six Laws of Persuasion during a Negotiation by Global Knowledge

October 2006 - (Free Research) Discover the Six Laws of Persuasion and learn how to use them to conduct more effective negotiations.

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Leverage ERP for Sales & Operations Planning by IFS

January 2009 - (Free Research) Read this white paper to learn how to use your ERP to facilitate Sales and Operations Planning (S&OP), which helps manufacturers rapidly adjust to changes in the market.

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A Guide to the Value of Reliable Data in Retail Banking by DataFlux Corporation

November 2009 - (Free Research) This paper examines the impact of unreliable data on retail banks. Defining the requirements needed to guarantee data reliability in retail banking, it offers a practical approach to creating and governing that data, and shows how you can get started in making trusted data available to improve marketing, customer service, risk management and more.

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